Industry Committee on TV Audience Measurement

01/02/2016

JOINT INDUSTRY COMMITTEE'S (JIC) MAIN GOALS

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The Industry Committee on TV Audience Measurement (hereafter IKT) in Russia is an association uniting all industry participants: broadcasters, advertisers and advertising agencies.

The purpose of IKT foundation is to form an effective and clear industrial control mechanism over TV audience measurement and development of the latter according to the industry's requirements.

Founders

IKT was registered on January 22, 2014. Its founders are the biggest TV Holdings: the First Channel, VGTRK (All-Russia State Television and Radio Broadcasting Company) and Gazprom-Media Holding.

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Structure

IKT has been designed to represent interest of all industry participants: broadcasters, advertisers and advertising agencies.

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Strategy

IKT main task is setting up and then further development of a federal system of TV viewing electronic measurement.

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